Love Tattoo
A merch capsule celebrating all things love and mischief.
Artist Tony Putt approached me wanting a tee shirt design for the tattoo studio based out of Jenison, MI. He wanted something they could sell in the shop and make a few extra bucks while promoting their brand.
After a few months of development, some ideas thrown around, and a lot of conversation, we figured out how to approach the project in a way that would result in not just some extra money, but a better brand experience. I designed Love Tattoo a full capsule, consisting of tee shirt graphics, enamel pins, and iron-on patches. Each came with custom screen printed packaging. To promote the launch, they even let me animate and score the video above.
Merch
Animation
Love Tattoo is a warm studio with a focus on its community. The products we were able to put together captured that energy, and gave their clientele a chance to own a token of that feeling.